Most advisors chase leads with cold scripts and hope for referrals that never come. Derrick Kinney thinks differently—and built a wildly successful practice by connecting with pain, not pitching features.

In this episode, we break down the mindset and daily disciplines behind real growth:

• The mid-meeting referral script that actually works
• How to disarm cold leads with one simple phrase
• The difference between 4% work and frantic activity
• Why comfort and reason beat logic and features
• LinkedIn visibility, branding, and the power of being memorable

Derrick also shares how handwritten notes, high-touch outreach, and personal discipline shaped his coaching philosophy—and why he believes memorable people make the most money.

Grab Derrick’s free advisor growth guide:

https://www.successforadvisors.com/free-guide

Want to grow your 401(k) business? Start here:

Take the Your Next Five 401(k) Plans Assessment to discover where your biggest growth opportunities are hiding.

https://www.401kchampions.com/