Design alchemy: Turning retail spaces into brand magic
Update: 2025-10-16
Description
On this episode of Talking Shop we’re joined by Sarah Fairhurst, Creative Director and Board Member at Dalziel & Pow. Sarah shares insights from her work with iconic brands like Guinness and Primark, exploring what makes retail identities resonate today. We discuss balancing brand consistency with innovation, the evolving role of in-store design, and how retailers of any size can elevate experiences through thoughtful creativity.
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