This program is focused on some of the things residential architects and custom home builders can do to improve their firms marketing success - resulting in strong sales growth. HOUZZ has a tool called HOUZZ Pro that many builders and architects are finding success with. Today’s program will help these building industry professionals better understand how this tool can help them to really “level up” their sales and marketing activities

Our guest is Liza Hausman, Vice President of Industry Marketing at HOUZZ. HOUZZ is an innovative residential building and design platform and community, including the all-in-one software solution for industry professionals HOUZZ Pro. Houzz has transformed the process of home remodeling and design by applying mobile, visual, and business management tools that are driving design in today's digital age and helping the trade community win projects, collaborate with clients and teams, and run their businesses efficiently and profitably. Ms. Hausman is a frequent speaker at events across the country, including the Harvard Joint Center for Housing Studies and the International Builders Show (IBS). In her role at Houzz, Ms. Hausman is focused exclusively on the trade community, from architects, interior designers, and luxury builders to brands and manufacturers. Ms. Hausman has experience spanning advertising, consulting, marketing and social strategy for Fortune 500 brands and a host of innovative startups, and shares her expertise on topics ranging from brand-building to the economic and structural trends that are changing the home design and construction industries. Liza graduated from the University of California at Berkeley and earned her MBA from Northwestern's Kellogg School of Management. During her many years at Houzz she has brought in architects as well as interior and landscape designers to create a special home for herself and her husband, two children and dog Suki in Palo Alto, California. To learn more about HOUUZ and its tools for building industry professionals go to https://www.houzz.com/pro