DiscoverI'll Make This BriefDeveloping a Brand Voice with Sage Aubrey
Developing a Brand Voice with Sage Aubrey

Developing a Brand Voice with Sage Aubrey

Update: 2020-07-08
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Sage Aubrey the renowned #fashmommy and mastermind behind #styledbysage joins the conversation about creating an authentic brand voice and how we should all be using cooking shows as marketing inspiration!

Sage Aubrey is a creator and the founding vision behind the SAGE AUBREY collection. Sage started her career in fashion at 22 when she opened her first women’s boutique. By moving away from traditional wholesale strategies, she has created a thriving direct-to-consumer business focused on buying less - and feeling more. Her style and originality have made Sage a coveted speaker, creator and successful entrepreneur with a dedicated community built around her authentically fierce brand voice.

00:43 - Who is Sage Aubrey?

01:14 - Why building a community is so important.

03:26 - Why is it important to be authentic on Instagram?

04:06 - What was the thought behind #stylingcorona?

06:55 - How are Sage Aubrey handbags manufactured?

08:40 - Why did she give up her corporate partnerships?

11:23 - What does it take to grow a loyal community?

12:45 - Business advice to new entrepreneurs.

13:41 - How important is it to show up consistently?

14:33 - How to speak to your ideal customers.

16:42 - What Sage learned from watching chefs in their craft.

18:20 - Who else inspires you in business?

 Work with Lauren Ruiz:

https://www.legallyaligned.com 

Connect with Lauren on Instagram: @thelaurenruiz

https://www.instagram.com/thelaurenruiz/ 

Join the “Legally Aligned” Facebook Group:

https://www.facebook.com/groups/guidemycommunity

Connect with Sage Aubrey on Instagram: @thesageaubrey

https://www.instagram.com/thesageaubrey/

Check out Sage’s website:

https://sageaubrey.com/

 

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Developing a Brand Voice with Sage Aubrey

Developing a Brand Voice with Sage Aubrey

Lauren Ruiz