Digital Colonialism as “Progress”: What Will Convince You to Swap Your Guitar for an iPad?
Update: 2025-09-25
Description
This bonus content is a reading from Platypus, the CASTAC Blog. The full post by Harshit Gujral, Selena Ling, Syed Ishtiaque Ahmed and Tahiya Chowdhury can be read at https://blog.castac.org/2025/09/digital-colonialism-as-progress-what-will-convince-you-to-swap-your-guitar-for-an-ipad/. About the post: While Apple's controversial 'Crush' advertisement is about technological progress, this article argues that it represents a form of digital colonialism, where the compression of diverse, culturally significant creative tools into a single device reflects a historical pattern of devaluing cultural heritage in the name of a standardized vision of innovation.
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