Jon speaks with award-winning marketing consultant Ayo Abbas. They discuss the essentials and opportunities of digital marketing for small architecture firms. Ayo shares her extensive experience and success in using digital marketing to boost brand visibility and lead conversions. Key highlights include leveraging social media, understanding the importance of SEO, and creating an effective marketing strategy. The episode emphasises that small firms can compete effectively with the proper use of digital tools. Ayo also shares her passion for cooking and her favourite place. This episode is half of a two-part series, in collaboration with Ayo’s podcast, The Built Environment Marketing Show.

Today's Guest...

Ayo Abbas is an award-winning built environment marketing consultant. She has 23 years’ experience working across the real estate and construction sector for major firms. Ayo founded her own consultancy business Abbas Marketing offering B2B marketing strategy and content creation services. Ayo was named as the overall winner for the Digital Woman of the Year Awards 2022. She also hosts her own podcast The Built Environment Marketing Show that shines a spotlight on marketing best practice. In 2023, Ayo was honoured to be a RIBA London Awards judge and named as an architectural trailblazer by Architizer Magazine.

Episode Highlights...

00:00 Introduction

01:55 Collaborative Podcasting

04:18 Diving into Digital Marketing Basics

08:42 Digital Marketing Myths

10:49 Opportunities For Architecture Practices

14:35 Targeted Advertising and Platform Insights

19:32 Leveraging LinkedIn for Architects

20:41 Exploring Other Social Media Platforms

21:24 Understanding SEO and Landing Pages

23:37 Email Marketing Strategies

24:13 The Power of Video Content and Webinars

27:05 Maximising Digital Marketing Efforts

31:38 Ayo's Favorite Place

33:16 Final Thoughts and Farewell

Key Takeaways...

The Importance of Digital Marketing for Small Practices:

   Digital marketing presents big opportunities for small architecture firms and sole practitioners to boost their brand visibility and generate leads cost-effectively. Leveraging digital platforms can help small firms compete with larger ones by strategically using tools like email marketing, social media, and search engine optimization (SEO).

Strategic Planning and Execution:

   Having a clear digital marketing strategy is key. It helps businesses define their goals, target audience, and the best channels to use to reach them. Execution should be consistent, and small businesses should focus on platforms and methods that align with their strengths and resources. It's important to test different tactics and measure their effectiveness continuously.

Leveraging Digital Platforms for Authentic Engagement:

   Social media platforms like LinkedIn and Instagram, as well as tools like webinars and podcasts, provide unique opportunities for professionals to connect authentically with their audience. Showing up consistently and engaging with potential clients on these platforms can significantly enhance brand recognition and trust, which are essential for business success.

This episode is half of a two-part series, in collaboration with Ayo’s podcast, The Built Environment Marketing Show - LISTEN HERE 👇

https://www.abbasmarketing.com/mitc-podcast/small-practice-marketing

Connect with Ayo on LinkedIn > https://www.linkedin.com/in/ayoabbas/

Ayo’s Website > https://www.abbasmarketing.com/

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In The Next Episode...

Next time Jon chats with Tom Lewith about the closure of his practice, TDO, and the formation of New-Works.