Disney's Live Event Push: CMA Awards Preview
Update: 2025-11-19
Description
Disney is gearing up for a major year in 2027, with its television and streaming platforms hosting a series of high-profile live events, including the College Football Playoffs, the Oscars, the Grammys, and the Super Bowl. This marks a significant return to live sports for ABC, which last broadcast the Super Bowl in 2006. The push for more live events is driven by advertisers, who are increasingly interested in live programming due to the challenge of reaching large audiences efficiently in the era of streaming. Disney and other networks are creating unique live events and integrating sponsors into the events themselves, as seen in the CMA Awards.
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