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In this episode of The Exit: Matt Fitz-Henry, Chief Innovation Officer at AMP Agency, discusses his journey from music to tech entrepreneurship, starting with his experience at Universal Music Group and Disney Music Group, and then moving on to multiple successful exits.

Matt details his first venture, a digital agency that grew to 45+ employees in three years before being acquired in a swift 90-day process. He emphasizes the importance of formalizing business partnerships and contractual agreements during acquisitions.

His second venture, Genome, a digital innovation, transformation, and product development company, also scaled to about 50 employees and was acquired by AMP Agency in 2022.

Matt offers valuable insights on exit timing, stressing the importance of personal readiness, team continuity, and long-term business outlook. His advice to his past self includes focusing on what's important, not letting perfection hinder progress, and prioritizing long-term goals over urgent tasks.

Currently, Matt continues to innovate at AMP Agency while running his consulting company, MCF Consulting.

For more details and insights from his entrepreneurial journey, listen to the latest episode of The Exit.


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For over 20 years, Matt has been at the forefront of technology, digital media, entertainment, and brand. He is the Chief Innovation Officer at AMP Agency, a subsidiary of Advantage Sales and Marketing (NASDAQ: ADV), where he oversees AMP’s long-term technical vision, data and automation strategy, internal IP development, and plays an integral role in technology M&A and strategic product development. Starting his career with executive roles at Universal and Disney, Matt transitioned into entrepreneurship, successfully exiting multiple ventures. Throughout his career, beyond the companies he founded, Matt has had the opportunity to collaborate with a diverse array of companies, from early-stage ventures to Fortune 100 leaders such as Google, Pepsi, and Meta.


Website: https://www.ampagency.com/

LinkedIn - https://www.linkedin.com/in/mattfitzhenry/


Check Out Flippa’s Data Insights Tool: https://flippa.com/data-insights


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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/