Disrupting the B2B Marketplace -- with TrustRadius's Vinay Bhagat
Description
This week on How To Win: Vinay Bhagat of TrustRadius, revolutionizing B2B software buying with in-depth user reviews. You’ll hear how TrustRadius overcame the challenge of creating a trusted review platform in a saturated market, the strategic decisions that led to successful monetization, and the importance of focusing on quality over quantity to cater to both software vendors and buyers.
Key Points:
[00:02:30 ] - Inspiration behind your business model?
[00:03:15 ] - Tackling initial cold start problem?
[00:04:00 ] - Scaling outreach effectively?
[00:05:15 ] - Competitive landscape at inception?
[00:08:45 ] - Monetization through content syndication?
[00:10:00 ] - No initial go-to-market strategy?
[00:13:30 ] - Differentiation strategy in sales?
[00:14:15 ] - Building a differentiated audience?
[00:15:00 ] - Creating a buyer-centric platform?
[00:18:00 ] - Strategy for targeting large tech companies?
[00:18:45 ] - Focus on thought leadership and content?
[00:19:45 ] - Advice for B2B founders?
[00:20:15 ] - Balancing bootstrap with funding?
[00:24:30 ] - TrustRadius's keys to winning?
Mentioned:
TrustRadius.com
Vinay Bhagat's X
My Links:
United States
