Do premium showrooms make a difference to buyers? | Deep Drive Podcast | Autocar India
Update: 2025-10-11
Description
A few car and bike manufacturers have set up separate premium showroom channels to retail certain products. On this episode of the Autocar Deep Drive Podcast powered by Kotak Mahindra Prime, Sergius Barretto - Managing Editor, Autocar India - and Ketan Thakkar - Editor, Autocar Professional - discuss why manufacturers see merit in the approach and if it really makes a difference to buyers.
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