Do we need to be worried about Apple?
Anyone who thinks the future of podcasting is in decline, or that there are too many podcast, need to think again.
In life, as in business, one always has to follow the money and so it is interesting to see that Apple is now trying to sign up exclusive distribution deals with podcasters and to also fund podcast production too.
In this episode of Podcasting Made Easy I look at a report from Bloomberg that says Apple is approaching mainstream media firms to buy exclusive rights to podcasts, and perhaps even fund podcast makers. The news sent shares in rival Spotify down 2.7%. That is big news.
It's all starting to look like Apple might be the Netflix of podcasts and that could mean exclusive content is presented to Apple Podcast app users ahead of content that's available everywhere.
It might be time to rethink how independent podcasters connect with their audiences.
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