Does Seasonal Messaging Really Work? How one company’s wrong assumptions led to a 25% decrease in clickthrough

Update: 2015-07-08

Description

Staying relevant to your customers is key in developing a marketing strategy that really works. Many marketers attempt to remain relatable with seasonal campaigns, such as winter holiday campaigns or events like back-to-school.

However, seasonal campaigns might not be the best fit, or might not be appropriately executed in all industries.

In this Web clinic replay, the research team reveals strategies for striking a balance between clarity and seasonality and shares a test from one company that resulted in a 25% change in clickthrough rate.

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Does Seasonal Messaging Really Work? How one company’s wrong assumptions led to a 25% decrease in clickthrough

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Does Seasonal Messaging Really Work? How one company’s wrong assumptions led to a 25% decrease in clickthrough

MarketingExperiments

Does Seasonal Messaging Really Work? How one company’s wrong assumptions led to a 25% decrease in clickthrough