In this episode, I walk you through what months of research revealed about growing a business without relying on rented platforms.

I share what happened when I Googled people who had been publishing on Substack for months or years and saw where their Substacks appeared in search results. I also look at an analysis of 1.7 million AI prompts that found Substack earned roughly 0.07% of citations. Then I break down the subscriber math behind paid Substack memberships and explain why podcast growth continues to bring business my way even when I'm not consistently promoting it.

You'll learn:

• Why Google may rank other content above your Substack


• What to know about Substack's visibility in AI citations


• Why Substack is still rented land even when you own your audience relationship


• What to consider before relying on paid subscribers for business growth


• Why an email list doesn't need to be massive to support a thriving business


• How to evaluate podcast marketing against the work required to promote Substack


• Why ad spend changes how you should evaluate Substack's growth potential


• What to consider before adding another platform to your Substack strategy


• Why cutting out Substack as the middleman could mean promoting your business directly instead


• Why keeping your business simple beats adding more platforms

If you've been searching for substack growth, organic growth, business growth, this episode is your invitation to make an empowered decision about where you put your time and energy.

Here's to keeping it simple,

Juliana

Ready to put your energy into making your podcast work harder for your business?

Start here 👉 https://julianabarbati.com/momentum

Research mentioned: How Influential is Substack in the Generative Engines?"

https://www.britopian.com/geo/substack-generative-engines/