Does the NBA hurt the WNBA’s profitability?
Description
The gang is back together to talk about an action-packed weekend in the WNBA – from the Liberty-Sparks buzzer beater to fortunes starting to turn for the Valks and the Lynx.
Then, basketball and business writer for The Athletic Mike Vorkunov joins the pod to talk about the working relationship between the WNBA and the NBA. With a special focus on CBA negotiations and expansion, Zena, Ben and Mike lean into all things money: why hasn’t the WNBA ever been profitable? What role does the NBA play in that question – and what roles do NBA staffers play all throughout the W? Why are NBA owners selling teams at a record rate, while at the same time, investors are clamoring to get into the W? How exactly is revenue defined in the WNBA – and how important is the answer to that question when determining how much the players are owed?
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References:
Liberty star Breanna Stewart avoided serious injury in loss to Sparks: Source by Ben Pickman
Valkyries’ Kayla Thornton to miss rest of season after knee surgery by Darnell Mayberry and Ben Pickman
How the WNBA went from an ‘existential’ moment to record success by Mike Vorkunov and Ben Pickman
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Get in touch! Leave a comment wherever you’re listening, or write to us at: NoOffseason@theathletic.com
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-Zena on BlueSky: @zenakeita
-Ben on BlueSky: @benpickman
-Sabreena on BlueSky: @sabreenajm
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