Arthur is a chauffeur who is intellectually gifted. Jonathan
is no less bright than Arthur, equally hard-working, and a billionaire.
So why is Jonathan in the back seat of the limousine and Arthur in the
front? What explains the difference between success and failure? And
what does it mean to you and your children?

Joachim de
Posada, a world-renowned motivational speaker, found the answer in a
landmark Stanford University study of children who were able to delay
gratification-in the form of a marshmallow they'd been given to
eat-with the promise that they'd be rewarded with an additional
marshmallow if they resisted eating the first for fifteen minutes. Ten
years later, the children who held out had grown up to be significantly
more successful than those who had eaten their marshmallow immediately.

Posada saw that the key difference between success and failure
is not merely hard work or superior intelligence, but the ability to
delay gratification. "Marshmallow resisters" achieve high levels of
success while others eat all their marshmallows at once, so to
speak-accumulating debt and dissatisfaction despite their occupations
or incomes. But it doesn't have to be that way. Using a simple parable
and real-life examples (including basketball great Larry Bird and major
league baseball catcher Jorge Posada, Joachim's cousin), this
life-changing book shows readers how the moves made today can pay off
big tomorrow-if they just don't eat the marshmallow...yet. And that's just what the book says!

  Click here to listen

Listen to Posada, author of Don't Eat the Marshmallow...Yet! as he talks to Alan Rothman host of the BOS radio
show. In this entertaining interview he tells us in facinating detail
why if you eat the marshmallow you are more likely to have low
self-esteem issues and be predisposed to failure in life and business.
Thankfully, all is not lost, as he explains how we can get on the right
road and travel in the backseat of the limousine on the road to
success!