Social media is awash with videos of people trying out new recipes at home and exploring the best hidden foodie gems in cities around the world.

The stream of content seems endless – so how do the people making these videos keep up?

Ruth Alexander speaks to three people in the UK, USA and Vietnam about having six meals before 10am, the relentless pressure to keep up with viral trends, and what they cook for themselves when the camera is off.

Tod Inskip, Lylla Nha Vy and Jackie Gebel share the highs and lows of being a “content creator” and why they don’t like the term influencer.

Presenter: Ruth Alexander

Producers: Hannah Bewley and Elisabeth Mahy

If you would like to get in touch with the show, please email: thefoodchain@bbc.co.uk

(Image: Lylla Nha Vy, Tod Inskip and Jackie Gebel. Credit: Composite BBC)