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Dr. Cécile Armand - Madmen in Shanghai: A Social History of Advertising in Modern China (1914–1956)

Dr. Cécile Armand - Madmen in Shanghai: A Social History of Advertising in Modern China (1914–1956)
Update: 2025-04-19
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In this week's episode, we will talk about advertising in Modern China. Dr. Cécile Armand from the ENS de Lyon in France has written a book “Madmen in Shanghai” which provides a novel perspective on the emergence of the advertising industry in pre-Comm...
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