Drake's Innovative Album Release: Live Streams & Ice Trucks
Update: 2025-11-20
Description
Drake revolutionizes music release with Iceman album, launching it through a series of cinematic live streams, marking a departure from traditional methods. The first episode, filmed in Toronto, showcased Drake dancing and premiering a new song. The artist aims for a fresh and unexpected approach, citing boredom with repetitive releases. The live streams involve complex productions, with multiple cameras, crew members, and locations. More episodes are planned, with a major finale promised.
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