Driving Business Transformation with Data: ICA Group's Annie von Heijne on Analytics, AI & Retail Innovation
Description
In this episode of Builders, host Lee Haynes speaks with Annie von Heijne, Manager of Data & Analytics Transformation at EcoGroup. Annie shares her journey in business transformation and how data plays a pivotal role in driving strategic decisions. They dive into the importance of collaboration between tech and business teams, overcoming misalignment, and the value of data quality in uncovering operational truths.
Chapters
(00:00 ) Introduction to Annie von Heijne and EcoGroup
(01:28 ) Annie's Career Journey and Passion for Analytics
(03:47 ) The Role of Data and Analytics Transformation
(06:40 ) Understanding EcoGroup's Business Model
(08:02 ) Technological Transformations in Customer Experience
(10:30 ) Analytics as a Strategic Asset
(12:44 ) Fostering Collaboration Between Tech and Business
(16:29 ) Challenges of Misalignment in Teams
(20:03 ) Team Structure and Ownership in Transformation
(23:11 ) Approaching Business Transformation with Analytics
(25:56 ) Data Quality and Business Process Transformation
(27:55 ) Insights from Analytics: Aha Moments
(31:24 ) Strategic Initiatives in AI and Data
(34:41 ) Leadership's Role in Data-Driven Culture
(38:39 ) Future Trends in Retail Analytics
(44:58 ) Practical Advice for Early Analytics Journeys
United States
