How people engage with companies today is becoming increasingly digital. The life sciences industry is not immune to this change, as healthcare providers expect the same from their interactions with sales reps, marketers and customer service.

In this episode of Customer Data Perspectives, host Isaac Sacolick sits down with Anthony Manson, CDO, WebMD Medscape, to explore how pharmaceutical companies are using data as a fundamental part of their digital transformation strategy – evolving how they do business to meet healthcare provider expectations and drive business value.

Host: Isaac Sacolick, StarCIO

Guest: Anthony Manson, CDO, WebMD MedscapeRelated Reading from CDP.com:

• Explore the fundamentals of digital transformation


• Learn how to improve ad spend with a CDP


• Understand how a CDP can deliver real-time personalization

For the full transcript and additional insights, visit www.cdp.com.