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Alisa Ogden, a fifth-generation rancher and third-generation farmer from southeastern New Mexico, shares her family's rich history of land stewardship dating back to 1890. Her insights reveal how successful ranchers balance conservation, innovation, and tough decision-making through challenging drought cycles while maintaining passion for producing quality beef.

• Fifth-generation rancher whose great-great-grandfather homesteaded south of Carlsbad in 1890
• Past president of New Mexico Cattle Growers Association and current chairman of NCBA's Federal Lands Committee
• Manages drought conditions by adjusting herd size and resting pastures without adequate grass
• Participates in conservation initiatives like "Restore New Mexico" to improve watershed health and grassland productivity
• Family tradition of innovation – from her grandfather terracing with horse-drawn equipment to modern brush control
• Operates a cow-calf operation featuring Angus-Hereford crossbred cattle selected for meat quality
• Champions the Beef Checkoff program for its vital role in research, education, and promotion
• Favorite way to enjoy beef: a medium-cooked filet with just salt, pepper, and green chile

If you would like more information, please visit nmbeef.com. Whether it be a burger, a steak, or another beef dish, we hope you are enjoying beef at your next meal.

Dion's is has a new menu item! Try their Green Chile Bacon Cheeseburger Pizza today.

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