E-commerce Marketing Secrets: HART Jewelry's Black Friday Strategy & Customer Acquisition Tactics
Update: 2025-09-10
Description
In this episode of The Marketing Factor, Austin Dandridge interviews Curry Hagerty, the marketing mastermind behind HART Jewelry's explosive growth. Discover how this contemporary jewelry brand scales without heavy discounting and dominates Black Friday with innovative strategies.KEY TAKEAWAYS:
- Black Friday pre-sale strategy for existing customers
- Why creative testing beats optimization for Meta ads
- Building a marketing team with EOS (Entrepreneurial Operating System)
- Klaviyo automation for retail stores and trunk shows
- Attribution tracking with Triple Whale vs Meta reporting
- AI tools for e-commerce growth and customer discovery
- Running 25-30 new ad creatives monthly on Meta
- Whitelisting campaigns using real customers vs mega-influencers
- Omnichannel customer feedback loops from retail to online
- Geographic email segmentation for pop-up events
- Browse abandonment flows without heavy discounting
- Klaviyo for email/SMS marketing
- Triple Whale for attribution tracking
- Meta advertising optimization
- Shopify Plus AI features
- Daydream.io for AI-powered shopping discovery
Perfect for e-commerce founders, marketing managers, and jewelry brands looking to scale profitably without racing to the bottom on pricing.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
1.0x
