E068: Wicked Problems – Design Thinking, Expertise and the Human Element in Modern Strategy
Description
Jess Roberts, affiliate faculty at the University of Minnesota School of Public Health and the Minnesota Design Center, is a master at navigating complexity. With a background spanning design thinking, public health and systems change, Jess dives into the world of “wicked problems” – the messy, stubborn challenges that resist quick fixes. In this episode, he explores why traditional approaches fall short, and reveals how design-based thinking can unlock fresh solutions in business, health and even AI.
In this episode, we explore:
(00:58 ) Differences between wicked and traditional problems
(04:47 ) Unlocking creativity through childlike curiosity
(08:20 ) Framing problem-solving approaches
(14:33 ) Navigating expertise and experience
(16:41 ) Targeting Gen Z with agile strategies
(20:49 ) How AI disrupts career progression
(23:04 ) Reframing AI for better outcomes
(27:45 ) Human-centered design in systems
(30:12 ) Balancing professional and personal health
(34:19 ) Design thinking: desirability vs viability
(36:29 ) Map vs territory in design
(40:40 ) Designing communication for togetherness
(45:09 ) Rethinking problem-solving strategies
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