E120: The Equation Behind Every Great Beer Sale with Justin Vitti of Wander Back Beerworks
Update: 2025-10-24
Description
In this episode we are sitting down with Justin Vitti, co-founder of Wander Back Beerworks in New Jersey. After helping Cape May Brewing grow from 1,200 to over 40,000 barrels in distribution, Justin launched Wanderback—a self-distributing brewery...without a taproom!
Some highlights include:
- The simple distribution equation every brewery needs to master: Volume = Points of Distribution × Rate of Sale
- Why “going deep before wide” still wins in today’s crowded craft beer market
- How phone-level shelf placement and consistent relationship building can actually drive velocity
Justin also shares why the industry needs to rediscover its collaborative roots. And how making beer fun again may actually be the way to win over the next gen beer drinkers. Enjoy the episode!
Learn more about Wanderback Beer Works at wanderbackbeer.com
Follow them on Instagram: @wanderbackbeer
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