E145: Navigating Athlete Branding in the Digital Era – Thomas van Schaik
Description
In this episode, Author of The Athlete Brand Book, Thomas van Shaik, joins Edem and Shon for a comprehensive review of his 600-page book detailing the essential principles of brand-building for athletes.
In an extensive deep dive into the modern world of athlete branding, Thomas discusses his five-step rule for athletes wanting to create a personal brand, how athletes from Africa and the world should navigate personal branding in the digital era, and the common challenges athletes face when building a brand. Using leading olympians such as Simone Biles and Letsile Tebogo as case studies, Thomas breaks down why and how athletes should leverage personal branding to attract more commercial sponsorship and foster community engagement with their fans.
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