E224 Competing with "Free": How Private Child Care Can Stand Out with Michael Braswell
Description
What happens when universal pre-K expansion collides with the private child care industry? That's the question Brian and Carol dive into with returning guest Michael Braswell in this week's Child Care Genius Podcast. If you've ever wondered how owners can survive—and even thrive—while competing against "free" programs, you won't want to miss this conversation.
Tune in as Michael shares his own recent struggles with sudden enrollment shifts, the impact of government policies, and the law of unintended consequences when subsidies and universal pre-K pull children out of private centers. Brian and Carol weigh in with their perspective on what this means for the future of child care, from skyrocketing infant rates to the pressure of frozen subsidies.
Listen in as the three of them explore how child care owners can reframe the conversation with parents—showing the real differences between a loving, low-ratio early learning environment and an overcrowded public classroom. They discuss practical strategies for messaging, the power of parent testimonials, and why marketing your center as a high-quality education provider (not "just a daycare") is more critical than ever.
Join us for an honest, eye-opening discussion filled with both challenges and solutions. Whether you're dealing with enrollment dips, worried about government competition, or simply looking for fresh ideas to strengthen your messaging, this episode will give you insights and encouragement to pivot, adapt, and position your center for long-term success.
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