Louise Hill is founder and CEO of GoHenry - the money app helping kids learn to earn, save, spend and invest. Louise has built the business from the ground up, from launching GoHenry in the UK in 2012, expanding to the US in 2018, then acquiring French Fintech Pixpay in 2022, followed by the merger with US Fintech Acorns in 2023. 

Louise is a passionate advocate for financial education, campaigning tirelessly to make the subject compulsory in all schools starting from primary age. Her expertise in kids' banking was recognised when she appeared as an expert judge on The Apprentice (Series 19). 

Dedicated to promoting financial inclusion, Louise is a Non-Executive Director at Sibstar, the UK’s leading debit card provider for people with dementia.

Keen to nurture UK businesses, Louise works to support several UK-based start-ups and is part of Innovate Finance's Unicorn Council for UK FinTech (UCFT), driving growth in the UK FinTech sector. She is also a huge supporter of women in business, regularly mentoring female founders to drive cultural change around female leadership.

Listen to find out how Louise has found success in different aspects of her life, and what she would put in the guide...