Jason Ross, co-founder of Time Under Tension, Australia’s first generative AI experience agency, explores the rapid evolution of AI and its transformative impact on business. He discusses how AI agents are already automating complex workflows, assisting with hiring, and redefining customer interactions. 

Jason outlines the importance of engaging entire teams in AI adoption, prioritising education and experimentation over fear. He also explains how companies can minimise hallucinations by combining intent detection with trusted data sources. Reflecting on exponential progress, he highlights why creativity and curiosity will determine success in an AI-enabled future. 

Takeaways 

• AI thrives when entire teams learn, explore, and experiment together openly. 
• Generative AI agents automate workflows, boosting productivity across many business areas. 
• Combining intent recognition and trusted data reduces hallucinations in AI applications. 
• Exponential AI growth requires creativity and curiosity over prediction and caution. 
• Employees already use AI, highlighting the need for structured training programs. 
• Successful businesses identify and test AI use cases before competitors do. 
• Voice and video avatars create fresh ways to engage customers effectively. 
• AI adoption demands cultural change and active participation across all business levels. 

Follow Jason Ross
https://www.timeundertension.ai/
https://www.linkedin.com/in/jsnrss/
https://timeundertension.substack.com/ 

Books on this episode
Co-Intelligence: Living and Working with AI by Ethan Mollick https://amzn.to/4khOnk5

AI-related websites mentioned on this episode 
AI 2027 https://ai-2027.com/
HeyGen (AI-generated videos) https://www.heygen.com/ 

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