In this episode, Carter continues his talks with Toni Alexander, the President and Creative Director of Intercommunications on branding and telling the story of your project.

In this episode, you’ll learn:

1)            How do you turn your land into a brand?
2)            What’s the “Big Idea” behind a marketing campaign?
3)            How do you develop your brand promise?
4)            What role does story telling plan in branding dirt?
5)            How has AI and computer-generated graphics changed the marketing of development projects?

Show Notes

Contact Information
Toni Alexander
(P) 949-644-7520
(E) talexander@intercommunications.com
Website

40 Year Book – Imaging Places -https://intercommunications.com/40-Year-Book-Final/
40 Year Video - https://intercommunications.com/
Edge on Hudson - https://www.edgeonhudson.com/

Plus: Whenever you’re ready here are 4 ways Launch can help you with your project: 

1. Prepare a Special Tax District Bond Analysis for your Project – If you have a projects in AZ, CA, CO, ID, NC, NM, SC, TX, UT, WA contact  Carter Froelich (carter@launch-dfa.com) and have Launch prepare an initial bond analysis for your project. 
2. Add Favorable Financing Language to Annexation and/or Development Agreements – Create certainty and flexibility related to your project’s infrastructure financing by having Launch professionals prepare handcrafted favorable financing language for inclusion in your Annexation and/or Development Agreement. 
3. Perform The RED Analysis™ on your Project – We have developed a unique process at Launch called The RED Analysis™ in which we perform a diagnostic review of your project to determine possible ways to Reduce, Eliminate and Defer infrastructure construction costs in order to enhance project returns.  
4. Track Your Reimbursable Costs Utilizing The Launch Reimbursement System™ (“LRS”) – Never lose track of your district eligible reimbursable costs and have Launch manage your district’s costs reimbursement tracking, preparation of electronic reimbursement submittal packages and processing of your reimbursement requests with the district, jurisdiction and/or agency. 

Complimentary Offers for Land to Lots™ Listeners
Complimentary Land to Lots book: https://www.launch-mpc.com/offer
Complimentary Bond Sizing Analysis:  https://form.jotform.com/231376408765160

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Connect with Carter Froelich
Connect With Launch Development Finance Advisors

Carter Froelich – 480-828-9555 / carter@launch-dfa.com

Carter Froelich hosts the Land to Lots™ podcast powered by Launch Development Finance Advisors. Carter shares how he and his team help their clients finance infrastructure, reduce costs, and mitigate risks all with the goal of enhancing project profitability.