In today's fast-paced world, clients sometimes need to cancel or reschedule their sessions at the last minute. While we appreciate clients informing us 48 or 72 hours in advance, some cancel just an hour or even 15 minutes before the appointment.

This can be particularly challenging for photographers, who invest significant time and effort in preparing the studio and equipment for each session. Last-minute cancellations not only disrupt schedules but also result in financial loss. Here are three strategies to handle this issue:

1. Implement a Clear Cancellation Policy

• Establish a clear cancellation policy that includes consequences for last-minute cancellations. Communicate this policy at the time of booking and in confirmation emails. For instance, charge a fee if the session is cancelled within 24 hours.

2. Require a Non-Refundable Deposit

• Ask for a non-refundable deposit when clients book their session. This can cover some of your preparation costs and discourage last-minute cancellations.

3. Use Online Booking and Reminders

• Invest in an online booking system that sends automatic reminders to clients about their sessions 48 and 24 hours in advance. This reduces the chance of last-minute cancellations.

By implementing these strategies, you can minimise the impact of last-minute cancellations and keep your photography business running smoothly. Clear communication and strong policies are essential for maintaining a professional and reliable service.

Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.

The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.