E78: James Morse, SVP BrandMuscle: Dominating the Beverage Alcohol Category
Description
In E78, host Charles Laughlin is joined by James Morse, SVP of Product at BrandMuscle and they discuss the unique challenges and strategies involved in marketing within the beverage alcohol industry, highlighting the historical context and modern-day intricacies of this highly regulated market.
James provides a comprehensive look into the complexities of the beverage alcohol market, emphasizing the importance of local marketing and compliance. The discussion offers valuable insights for anyone interested in the dynamics of alcohol distribution and marketing.
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