E8: Vinicius Jr, Simone Biles, Travis Kelce and more: A closer look at the world's most marketable athletes
Update: 2024-11-03
Description
What makes Simone Biles the world's most marketable athlete?
How is Real Madrid's Vinicius Jr the most appealing footballer to brands ahead of Lionel Messi and Cristiano Ronaldo?
What will happen to the global appeal of Formula One when Lewis Hamilton retires?
I got together with Michael Long, editorial director of SportsPro and Subomi Odanye, CEO Divrse Media to explore what it takes to become a global, culturally relevant and, therefore, marketable athlete in 2024.
Check out the full list of the world's most marketable athletes at:
https://50mm.sportspro.com/
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