DiscoverMortgage Tech TalksE80: The Mortgage CRM Godfather is All-In on AI with MCC's Rich Spence
E80: The Mortgage CRM Godfather is All-In on AI with MCC's Rich Spence

E80: The Mortgage CRM Godfather is All-In on AI with MCC's Rich Spence

Update: 2025-07-04
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In this episode of Mortgage Tech Talks, host Tom Hall sits down with Rich Spence, President of Mortgage Centre Canada (part of the DLCG network), for a powerful deep dive into the past, present, and future of mortgage tech.


Rich shares:




  • His origin story launching Nexxa, the first web-based CRM for brokers




  • The mindset and grind that helped scale to 7,000+ users




  • How DLCG and Velocity are future-proofing the mortgage industry




  • Why emotional intelligence is just as important as AI




  • And how consumer expectations are forcing innovation faster than ever




Whether you're a broker, lender, tech founder, or industry leaderโ€”this episode will challenge how you think about change, innovation, and what it really takes to stay relevant.



๐Ÿ“ Timestamps

00:00 โ€“ The future belongs to brokers who text

00:20 โ€“ The power of DLCGโ€™s network and tech adoption

01:00 โ€“ Meet todayโ€™s guest: Rich Spence

02:00 โ€“ The untold origin story of Nexxa CRM

05:00 โ€“ How they scaled to 7,000 mortgage brokers

08:30 โ€“ Building software by handโ€”then hitting the phones

10:00 โ€“ What brokers can learn from DLCG's growth

14:00 โ€“ The evolution of Velocity and its rapid release cycle

18:00 โ€“ Why persistence and iteration drive tech success

21:00 โ€“ AI, cold calls, and the irreplaceable human touch

25:00 โ€“ How brokers need to adapt to Gen Z and tech trends

29:00 โ€“ What your clients expect (and how DLCG is building it)

34:00 โ€“ Why the right partnerships matter in 2025 and beyond



๐Ÿ”— Connect with Rich Spence

Instagram: @richspence3


LinkedIn: @richspence3



โœ… If you enjoyed this episode, subscribe for more insights from top minds in mortgage and financial tech.

๐Ÿ’ฌ Leave a comment sharing your favourite insight or takeaway.


#MortgageTech #DLCG #RichSpence #VelocityCRM #MortgageBroker #AIInMortgages #BrokerInnovation #CRM #MortgageIndustry #TechForBrokers

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E80: The Mortgage CRM Godfather is All-In on AI with MCC's Rich Spence

E80: The Mortgage CRM Godfather is All-In on AI with MCC's Rich Spence

Tom Hall