EDM Duo Vicetone On Dance Music In Nashville, Videogames And Their Big Asia Tour
At the recent E3 video game conference, I sat down with Victor Pool and Ruben den Boer, the Dutch duo behind the electronic dance music act Vicetone. They grew up in small Dutch towns, spent time in Amsterdam, New York and Los Angeles, but even as they started creating more EDM hits, they yearned for a quieter place to live. The answer: two years ago, they moved to Nashville, found a house and set up a production studio. And it seems to be working out.
When we talked, their single “Something Strange” was doing something strange.: Six months after its November release, the single finally hit No. 1 on Sirius-XM’s BPM channel, while their latest single, ‘Waiting,” had just been released. They were about to fly to Tokyo to start a six-country, three-week tour across Asia.
The duo are big gamers, and took in all the new video games on display at E3. But they were at E3 because they were performing at the opening-night party sponsored by Subnation, which created three days of esports-related events in partnership with the E3 conference. As part of all that, I moderated several panels at the E3 Esports Zone. When I get the chance, I’ll share some of those conversations here on Bloom in Tech in subsequent episodes.
In this episode, Victor and Ruben talk about their love of video games, being a Dutch dance-music duo in the country music capital, finding collaborators on Spotify, and maybe doing a K-Pop crossover song, Give a listen.
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