Welcome to #EGW19 Sessions, a new podcast series created by European Games Week to bring listeners together with celebrated figures & masterful professionals of the game industry.

Hosted by Hans Kauffmann, we are joined this week by Mitsouko Anderson, Campaign Executive for Code Red Esports and author of an amazing thesis on Esports Marketing for the Masses, as we talk about positive and negative stimuli on the community, New Media, Brand Engagement and a lot more.

Resources:
Mitsouko Anderson: Marketing Esports to the Masses - Testing the Efficacy of Positive Community-Curated Stimuli on Mitigating Negative Attitudes towards Esports 

Games Industry Article Mentioned

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