EP 106 - Lester Leong - Cofounder of Gush - Urban Fabric is 70% Of Our CO2 Emission
Description
Impact At Scale had an insightful conversation with Lester Leong, CEO and co-founder of Gush. Gush develops a range of advanced material solutions for the built environment, all of which focus on sustainability and wellness. Gush has developed 16 SKUs, including paints and films, that aim to improve indoor air quality, reduce energy consumption, and tackle the urban heat island effect.
Lester talks about their innovation process, which involves working with research talent and existing technologies to bring products to market. Gush's sales strategy is deeply rooted in understanding and meeting customer needs, and building strong relationships with enterprise customers. The company prioritizes sustainability and aims to embed it into the entire life cycle of its products.
Topics that Lester Covered
- Leveraging Walls for Impact
- Navigating Innovation and Commercial Departments
- Persuading Non-Passionate Stakeholders
- Opportunities for Innovation in the Paint Industry
Other Titles We Considered
- The biggest surface area around us are walls
- Prioritizing Sustainability in the Built Environment
- Understanding what the customer really wants
- We chose an industry with little innovation
United States
