EP 161 | Personalization at Events: How the Best Event Marketers Do It
Description
Event marketers talk about personalization a lot. We slap a name on a badge, segment an email list, and call it a day.
But attendees want more than that. They want to feel seen: from the first invite, to the way a session is designed, to the follow-up that lands after the show. That’s the kind of personalization that creates loyalty, accelerates deals, and turns an event into something people don’t forget.
That’s why on this episode, Jody Hall (Director, Global Event Management at Labcorp) and Michelle Khair (Event Coordinator at Argen Corporation) get real about what’s working.
Join them as they talk about:
✅ How intentional design keeps personalization clear and focused
✅ What it means to “architect moments that matter”
✅ Where AI supports personalization without replacing the human touch
Listen in for a conversation that cuts through the noise and shows what true personalization looks like in practice.
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Connect with Them
Jody Hall: https://www.linkedin.com/in/jodyahall/
Michelle Khair: https://www.linkedin.com/in/michelle-khair-766066169/
Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/
🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined
United States
