EP 238 – How Is Generative AI Making Life Insurance More Accessible? – Satishwar Balakrishnan – Bandhan Life Insurance
Description
The insurance industry is on the brink of a technological revolution, and Satishwar Balakrishnan, Managing Director and CEO of Bandhan Life Insurance, is at the forefront of this transformation. In this episode, Satishwar shares how generative AI is reshaping life insurance by enabling hyper-personalized customer experiences and supercharging advisor productivity. By acting as a co-pilot, AI allows advisors to provide tailored solutions, anticipate customer needs, and even calculate policy adjustments in real time—all while maintaining the human touch.
This isn’t just about better service; it’s about breaking barriers, particularly for India’s vast self-employed population, a segment traditionally underserved due to underwriting challenges. Through data-driven innovation, Bandhan Life is rewriting the rules of insurance, catering to a growing class of freelancers and entrepreneurs who are redefining work itself.
But it’s not just about customers; AI is revolutionizing the workplace, too. From assisting internal collaboration to streamlining complex tasks, AI is proving to be a powerful ally, not a replacement. Satishwar debunks the myth that technology eliminates jobs, emphasizing instead how it amplifies human potential, enabling organizations to scale like never before. As India embraces a startup boom and self-employment rises, Bandhan Life is using AI to meet the evolving needs of its customers while making insurance more accessible, efficient, and inclusive.
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