In this episode of The Start Build Grow Show, I sit down with John Senac, roofing coach, trainer, and co-founder of Name That Shingle, a company dedicated to helping contractors properly identify and report asphalt products. John's journey from being a $3M-a-year producer to becoming one of the industry's leading trainers has given unique insight into the shifts shaping the roofing business today.

We dive into the challenges roofing contractors face as insurance carriers change their processes, raise deductibles, and limit claim approvals- forcing companies to rethink how they operate. John shares why the industry is moving away from storm restoration dependency and why retail roofing, systems, and intentional growth strategies are becoming essential for the future.

John breaks down why building the right processes is critical, how contractors can future-proof their businesses through retail-focused models, and the importance of mastering product identification to properly manage claim scopes. He also shares leadership lessons on humility, time management, and opportunity cost that every business owner needs to hear.

If you're a roofing contractor or home service business owner looking to adapt to industry changes, build sustainable systems, and create long-term success, this episode offers valuable insights and actionable strategies you can start applying today.