DiscoverInstant X-Pertise: MarketingEP 37: Making the Case for Consumer Choice
EP 37: Making the Case for Consumer Choice

EP 37: Making the Case for Consumer Choice

Update: 2020-10-12
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When a major brand has a massive amount of options at the shelf (think Oreos and Lays), is it good or bad for consumers? Some say yes, we say no.  Find out why, as we discuss the rationale for consumers, retailers, and manufacturers with Cathy Parks, packaged-goods guru and creator of the PARKS Method and Sell to Stores.



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EP 37: Making the Case for Consumer Choice

EP 37: Making the Case for Consumer Choice

XPROMOS Marketing Mastery