EP 446 | Procurement for Profit: How Interior Designers Maximize Margin with Jennifer VanderMeer
Update: 2025-09-14
Description
Procurement shouldn’t be a financial burden—it should be one of the most profitable parts of your interior design business. In this episode of Business of Design®, Kimberley Seldon speaks with Jennifer VanderMeer, a longtime interior designer who now works on the supplier side with Aquavato, a global leader in luxury plumbing. Jennifer shares the procurement strategies that allow designers to offer concierge-level service while increasing profitability—not sacrificing it.
From understanding MAP vs. MSRP to strengthening vendor relationships, Jennifer reveals the insider knowledge most designers never get access to. You’ll learn how trade pricing really works, how strong supplier partnerships can help you avoid costly mistakes, and why procurement is ultimately about delivering exceptional value through solutions, relationships, and expertise.
If you’ve ever struggled with pricing, felt unsure how to protect margin, or wondered how to deliver white-glove service without eroding profit, this episode will give you the clarity and confidence you need.
In this episode you will learn:
- How understanding MAP vs. MSRP can transform your pricing and profitability
- Why trade pricing doesn’t mean trade-offs
- How strong supplier partnerships prevent mistakes, speed up sourcing, and improve outcomes
- Why procurement is fundamentally about solutions, service, and value
- How to deliver concierge-level service and remain profitable
- How disbursements can create an additional, transparent profit center in your business
From understanding MAP vs. MSRP to strengthening vendor relationships, Jennifer reveals the insider knowledge most designers never get access to. You’ll learn how trade pricing really works, how strong supplier partnerships can help you avoid costly mistakes, and why procurement is ultimately about delivering exceptional value through solutions, relationships, and expertise.
If you’ve ever struggled with pricing, felt unsure how to protect margin, or wondered how to deliver white-glove service without eroding profit, this episode will give you the clarity and confidence you need.
In this episode you will learn:
- How understanding MAP vs. MSRP can transform your pricing and profitability
- Why trade pricing doesn’t mean trade-offs
- How strong supplier partnerships prevent mistakes, speed up sourcing, and improve outcomes
- Why procurement is fundamentally about solutions, service, and value
- How to deliver concierge-level service and remain profitable
- How disbursements can create an additional, transparent profit center in your business
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