DiscoverInstant X-Pertise: MarketingEP 48: How to Tell Your Brand Story Part 1: The Hero’s Journey
EP 48: How to Tell Your Brand Story Part 1: The Hero’s Journey

EP 48: How to Tell Your Brand Story Part 1: The Hero’s Journey

Update: 2022-01-12
Share

Description

Storytelling is continuing to build momentum as a marketing tactic for B2B and B2C brands. Why should you tell a story? How do you frame it up? We’ve broken this important topic into 4 parts. Today in part 1 of How to Tell Your Brand Story: The Hero's Journey, hear about the neuroscience behind it, an overview of the framework, and an explanation of who’s the hero of the story.


Get the whole story at our website.


Want to get more content like this delivered to your inbox? Subscribe to Instant Expertise: Marketing newsletter.





---

Send in a voice message: https://anchor.fm/XPROMOS/message
Comments 
In Channel
loading
Download from Google Play
Download from App Store
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

EP 48: How to Tell Your Brand Story Part 1: The Hero’s Journey

EP 48: How to Tell Your Brand Story Part 1: The Hero’s Journey

XPROMOS Marketing Mastery