EP #525 The Framework Behind a $633,657 Indiegogo Launch | Snowcap
Description
We talk with Matthew Guest, a first-time startup founder and intensive care doctor from Melbourne, who co-created one of the most buzzworthy cold plunge products to hit Indiegogo.
What started as a text message turned into a fully patented, thermoelectric-powered portable ice bath that's shaking up the world of cold therapy.
You'll learn:
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Why warm climates inspired their portable cold plunge tech
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How they chose thermoelectric over refrigerant cooling
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The emotional rollercoaster leading up to launch
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Why pricing and product iteration are critical during crowdfunding
If you're thinking about crowdfunding your own physical product, this interview is a must-watch.
Resources and Tools Mentioned:
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Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist
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Snowcap: Biohackers' Cold Plunge, Made Convenient on Indiegogo
United States
