EP #531 The Secret Behind This Creator's Six Figure Kickstarter | Scout Battery
Description
How do you launch a rugged, modular battery system and raise over $100,000 with your first product?
In this episode, we speak with Marco Vanella, co-founder and Chief Product Officer of MAAK Outdoor, the company behind the Scout Battery. Designed for off-grid professionals, outdoor enthusiasts, and anyone who needs reliable power in the field, the Scout Battery is a smart, stackable energy solution that just completed a successful Kickstarter campaign.
We talk about:
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The origin story of Scout and how it solves real-world energy problems
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Marco's background in industrial design and product development
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How MAAK overcame the challenges of launching a hardware product
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What worked in their campaign strategy — and what they'd do differently
If you're building a hardware product or launching something rugged and outdoorsy, this interview is packed with practical insight.
Resources and Tools Mentioned:
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Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist
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Scout Battery: Smart, Rugged, and Modular Power on Kickstarter
United States
