EP 58: It’s Better to Belong: The Art of Building Customer Loyalty in Competitive Markets
Description
Nikki Dixon, Director of Brand & Marketing @ Leeds Building Society, shares her journey from retail to finance, highlighting the critical importance of authenticity and community in successful marketing. This episode explores her strategies for rebranding Leeds Building Society and building trust in a competitive and regulated environment.
• Discussion on Nikki's career transitions across industries
• Insights on effective branding and community engagement
• The importance of authenticity in marketing leadership
• How regulatory constraints shape marketing strategies in finance
• The role of trust in maintaining customer relationships
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