EP 76 66%消費者偏好跨通路消費！無縫零售時代來臨，如何趕上 OMO 趨勢？
Update: 2024-10-02
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EP 76 66%消費者偏好跨通路消費！無縫零售時代來臨，如何趕上 OMO 趨勢？
想像一下，當你走進你最喜歡的服飾店，店員立即認出你是線上 VIP，並且立刻向你推薦最近瀏覽的商品和專屬優惠。你不僅可以當場查看這些推薦，還能通過 App 預訂喜愛的款式，並選擇不同時間或店鋪分批取貨。線上與線下的購物體驗無縫融合，這不再是未來的願景，而是 OMO（Online Merge Offline，虛實整合）時代的真實購物方式！
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