Enamoured by Bangalore’s startup ecosystem, Nandita Sinha launched her own e-commerce venture in 2012. The learnings from that journey took her to Flipkart, where she rose through the ranks, leading multiple businesses and driving customer growth.

For the past 4 years, she’s been at the helm of ‪@myntra‬

one of India’s largest fashion, beauty and lifestyle ecommerce platforms - steering it to robust growth while innovating on Gen Z fashion and redefining the possibilities in fashion shopping with quick commerce.

Her journey reflects a rare mix of entrepreneurial hustle and leadership at scale, giving her a unique vantage point on what it really takes to build fashion and lifestyle brands in India.

On this episode of Interstellar, she opens up about India’s $150B fashion opportunity, shifting consumer behaviour, and the unique complexities of building in fashion.

Reach Nandita Sinha:

LinkedIn: / nandita-sinha-3020275

Reach Rahul Chowdhri:

X: https://x.com/rchowdhri

LinkedIn: / rahulchowdhri

In this episode, we cover:

(00:00 ): Coming Up

(01:17 ): Introduction

(03:27 ): Nandita's entrepreneurial journey

(07:02 ): Myntra's inflection points

(10:49 ): Why does a Myntra equivalent doesn't exist in the US?

(13:01 ): Myntra's role in a fashion brand's journey

(16:38 ): Need for quick commerce in fashion

(23:05 ): Does segmentation in quick commerce make sense?

(26:03 ): Wishlist behaviour

(27:55 ): Try and buy in quick commerce

(30:19 ): Building fashion for GenZ consumers

(36:49 ): Low MOQ for high-quality brands

(38:33 ): Why is Myntra FWD within Myntra app?

(40:23 ): Building premium fashion for 40+ customer segment

(48:38 ): AI in Fashion

(54:17 ): Lack of live commerce in India

(57:43 ): Advice for founders

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