EP. 9 | How Swiggy Is Building for India’s New Consumer | Interstellar ft. Rohit Kapoor
Description
As the world around him changed, Rohit Kapoor chose to reinvent himself. Curiosity led him into the startup world — from reimagining Indian hospitality at OYO to now powering India’s food story at Swiggy.
His biggest learning: Hyperlocal logistics is one of the toughest businesses to build.
Under Rohit’s leadership, Swiggy’s food marketplace now partners with 2.6 lakh+ restaurants across 720+ cities. Innovations like Bolt, DeskEats, the 99 Store, and health-forward curations — from high-protein to no added sugar — are all born from deep consumer insights.
In this episode of Interstellar, Rohit shares what India is eating, how the young consumers are evolving, and how builders can create for this new generation.
Find us on YouTube at youtube.com/c/StellarisVenturePartners
Visit www.stellarisvp.com to learn more about how we invest.
In this episode, we cover:
(00:00 ): Coming Up
(01:10 ): Introduction
(01:51 ): Decision to join Swiggy
(05:46 ): What young India eats
(11:11 ): Tier I vs. the Rest: what’s different?
(16:16 ): Marketplace vs. Private Label brands
(17:20 ): Can Cloud QSRs build big?
(21:51 ): 10-Minute: How Swiggy delivers (Bolt vs Snacc)
(25:48 ): 10-Minute Full-Stack: Proposition & Challenges
(28:00 ): Competition in food-delivery business
(31:25 ): Swiggy Food vs Instamart - Synergies & divergence
(32:56 ): What’s next for Food in India
(39:28 ): Cooking Robots: Are they really automating?
(42:28 ): India’s Shift to Healthy Food
(44:06 ): What to build for tomorrow’s Indian Consumer
(46:45 ): Advice for startup founders













