EP.103: The 3 Brand Tiers That Control Your Pricing, Sales, & Clients: Mass, Premium or Luxury | The Ambitious Podcast
Description
Are you attracting the wrong clients? Does your sales process feel harder than it should? Are you constantly trying to convince people to convert even though you know you're offering an incredible service?
Here's what's actually happening: you're saying premium, but your pricing and packages don't feel premium. Or you're marketing luxury but delivering a mass market experience. This misalignment is creating massive friction in your business, and most entrepreneurs don't even realize it's happening.
Today I'm breaking down the three brand tiers that exist in every industry: Mass Market, Premium, and Luxury. Understanding which category you're in (or want to be in) will completely change how you price, market, sell, and attract clients. I'm walking you through examples like Target versus Apple versus Chanel, McDonald's versus Starbucks versus a Michelin star restaurant, and breaking down what each tier means for your pricing strategy, marketing approach, and client experience. This isn't about one being better than the other. It's about knowing which brand you're building and making sure everything in your business actually aligns with that category.
00:35 Introduction
03:21 Understanding Brand Categories and Their Impact
13:18 Mass Market Brands: Characteristics and Strategies
32:11 Premium Brands: Characteristics and Strategies
37:52 Apple's Experience Revolution
39:50 The Value of Premium Products
42:00 Setting Prices as a Premium Brand
43:50 Discounts and Bonuses Strategy
44:57 Marketing to Premium Customers
51:46 Understanding Luxury Brands
54:25 The Essence of Selling Luxury
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