EP.7【 損失趨避 Loss Aversion 】為什麼懲罰比獎勵還有用？
Update: 2021-05-12
Description
損失趨避（Loss Aversion）是大家都很熟悉的一種認知偏誤，指的是人們本能上比起獲取利益的快樂更會盡力避免損失的痛苦。
在這集節目中，我們將會聊到以下的重點：
1. 甚麼是損失趨避（Loss Aversion）？
2. 損失趨避發生的原因？
3. 損失趨避在行銷上的應用以及使用建議。
懂得策略性的運用而不濫用，損失趨避仍然是非常有效的提高轉換率的工具。
#行銷心理學 #行銷科學 # 損失趨避 #提高轉換率
Reference:
- Loss Aversion Marketing: When Loss Aversion Works (and When it Kills Your Marketing)
- Why do we buy insurance?
- What is Loss Aversion and 13 Loss Aversion Marketing Strategies to Increase Conversions
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